YPO Saudi 2020: Hayyakum

PROJECT OVERVIEW

The YPO Educational Calendar 2020 is a year-long event campaign for YPO Saudi Chapter, a regional community of chief executives and business leaders. Built around the theme "Hayyakum"—an Arabic expression of welcome, hospitality, and giving life—the project aimed to create a warm, engaging, and culturally resonant visual identity for the organization's educational programs.

Drawing inspiration from the tessellated geometry of traditional Arabic patterns, I developed a cohesive visual system featuring intricate geometric forms that became the foundation of the campaign's branding. The project included the design of event invitations, educational calendar layouts, and website banners for every event throughout the fiscal year, presenting information such as speakers, schedules, venues, and event details while maintaining a consistent visual identity across both print and digital platforms.