Hao Tang
PROJECT
PACKAGING DESIGN
SOCIAL MEDIA CONTENT
BRAND COLLATERALS
LOCATION
Davao City, PH
YEAR
2025
PROJECT OVERVIEW
Hao Tang Hotpot & Grill is a modern hotpot restaurant that brings people together over warm, shared meals. For the launch of its Davao branch, I designed a collection of brand collateral and packaging materials that elevate the dining experience while staying true to the brand's clean and approachable identity.
The project included chopstick packaging, an illustrated chopstick guide, wet wipes packaging, and social media graphics—creating a consistent visual experience from the moment customers walk in to their interactions online.
Creative Process
All illustrations and select card texts were hand-drawn in Procreate. The illustrations were then refined into print-ready vector graphics in Adobe Illustrator to ensure maximum print quality.
Outcome
The integration of handwritten text and hand-drawn illustrations adds a personal, human touch to each page.
Tools Used
Procreate
Adobe Illustrator
Adobe Photoshop
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