Perth Cake Collective
PROJECT
EDITORIAL DESIGN
SOCIAL MEDIA CONTENT
INFOGRAPHICS
BRAND COLLATERALS
CLIENT LIAISON
Jeslaine Seo
LOCATION
(Remote) Perth, Australia
YEAR
2025
PROJECT OVERVIEW
Perth Cake Collective is an artisan bakery in Perth known for its handcrafted cakes and pastries, made to help celebrate special moments. The brand is built on a love for baking, careful attention to detail, and a commitment to quality, reliability, and personal service for every client.
For this project, I created a set of print and digital marketing materials that highlight the brand’s warm, handcrafted feel. The work included product brochures, cake size and cutting guides, cake care cards, gift vouchers, recipe cards, and Instagram Stories. To show the brand’s personal touch, I drew all the illustrations by hand in Procreate and then turned them into vector artwork in Adobe Illustrator. This helped keep the visuals consistent and ensured everything looked great in print and online.
Creative Process
All cake illustrations and select card texts were hand-drawn in Procreate. The illustrations were then refined into print-ready vector graphics in Adobe Illustrator to ensure maximum print quality.
Outcome
The integration of handwritten text and hand-drawn illustrations adds a personal, human touch to each page, reflecting the brand's passion for creating unique, thoughtfully crafted pastries and cakes tailored to every client.
Tools Used
Procreate
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Canva (onboarding)
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